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White Paper: Murray Newlands on Mobile Marketing Strategy by @itsduhnise
Full disclosure: Murray Newlands is an associate of Search Engine Journal. We’ve received no compensation for this post, other than Murray’s love and devotion. Search Engine Journal’s Deputy Editor...
View ArticleSponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google...
View ArticleHow to Use Social Media as a Link-Building Tool by @Lingo24
Social media can provide a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy by earning quality backlinks to your website. Links...
View ArticleSearchCap: The Day In Search, December 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Solution Center at Search Engine Land We are...
View ArticleCanada’s Competition Bureau Escalates Google Antitrust Investigation
Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing...
View ArticleReport: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday...
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google...
View ArticleGoogle’s Matt Cutts On Search Spammers: “We Want To Break Their Spirits”
In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam, Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt...
View ArticleIs there ROI in Social Media? Really? by @marceladevivo
Courtesy of Shutterstock Many people question the value of social media. Is there a quantifiable ROI? Can you measure a clear return on investment, as you can with Adwords or to some extent, Google...
View ArticleGoogle Launches Improved URL Removal Tool For Third-Party Content
Google has released an improved URL removal tool that the company says was specifically designed to improve the ability to remove third-party content from its search engine. John Mueller, a Google...
View ArticleYandex Does What Google Can’t: Provides Bitcoin Exchange Rates
How much is one US dollar in UK pounds? Google will give you a direct answer to that and many other currencies with the conversion tool that’s built into its search results. But when it comes to...
View ArticleEngagement Is Killing Your Social Media Strategy: Interview With Annalise...
As part of our SEJ interview series, Annalise Kaylor of Aim Clear discusses her bold theory that engagement is actually killing your social media strategy. Annalise believe marketers are destroying...
View ArticleSearchCap: The Day In Search, December 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates...
View ArticleThe Shape of Things to Come: Google in 2014
“I give you the light of Eärendil … May it be a light for you in dark places, when all other lights go out.” Even if I’m interested in large-scale correlation tests like the Moz Search Engine Ranking...
View ArticleLessons From Big Brands: How 7 Brands Benefit From Content Marketing by...
In his book Why We Buy, Paco Underhill writes, “The Internet, after all, is a repository for rumors, half-rumors, quarter-rumors, errors, speculations, hypothesis and racy untruths. These co-exist...
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