Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Analyst Gives Both Google Now And Siri A “C+”
Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of “controlled” and “uncontrolled” conditions, Munster and his team tested and compared the two “assistants.” Munster gave Google Voice Search/Now a C+, an improvement from the …
This Holiday Shopping Season, Searching Google For “Pearl Necklace” Leads To NSFW Surprise
Those using Google to find the perfect pearl necklace for their significant other this holiday season may be in for a rude surprise. If you search for “pearl necklace,” one of the top results is a definition from Urban Dictionary, which is completely not safe for work. A reader sent us an email about the shock …
Don’t Dismiss Broad Match: It’s Come A Long Way
A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a red car, for instance — yields a high degree of precision, reaching searchers who are very specific …
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That …
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Link Building
Local & Maps
Search Marketing
SEM / Paid Search
2013 PPC Resolution Check-in, Luna Metrics
3 Ways To Save Money Using Negative Search Audiences, PPC Hero
Clicks, Customers, Cashflow, Part Two: Converting Customers, 3qdigital.com
Get Creative with Sitelink Extensions for eCommerce, www.clixmarketing.com
How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%, SEER Interactive
How to Compete in AdWords: Improve Results Without Just Raising Bids, www.wordstream.com
Optimising PPC landing pages for Christmas, Econsultancy
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SEO