In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Textbroker CEO Phillip Thune about his company’s content marketing services, as well as some international content marketing strategies.
In their conversation, Thune explains that Textbroker fulfills advertisers’ content needs through their network of thousands of freelance authors. “Companies come to us if they need blog posts, product descriptions, basically any kind of custom written content,” Thune told us.
To find out more, watch the video below:
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These are some key takeaways from the video:
Textbroker offers a wide variety of content and provides written content in a number of different languages, including English, Spanish, French, German, Portuguese, Italian, Dutch, and more.
When developing a multi-lingual or international content strategy, Thune says that many companies opt for different domain names, however, he says to be mindful of duplicate content because it is unclear how search engines treat translated content.
Like many content marketers, Thune advises that quality content is key to any successful content marketing strategy, and that keywords should be top of mind when it comes to creating content and sharing it.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews from AdTech 2013.
Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual.
Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.